Ways In Which You Can Find the Best Hair Care Products Available
by Joe Oliveri
Straight Talk About Salon Products
1. Searching
The retailing of professional hair care products is an important part of any salons business plan. The profits generated by a retail center can often go towards paying for extra services such as desk personnel or assistant hair stylists. Purchasing hair care products where you have your hair done is more convenient. However, are these products any better than the ones you can buy in the supermarket or discount stores?
The answer to this question is some are and some are not. Private label hair care products are becoming more common in some salons. The salon owner makes a selection from a group of pre-formulated products from a company that specializes in private label products. The salon owner has no role in the development of these products and must make a choice based on his own judgment of what is available to him. However, for a relatively small investment the salon owner can enjoy the prestige of having his own line of products. As a consumer, you have to rely on his judgment that the product will work for you.
On the other end of the spectrum are products designed for mass distribution by large multinational companies. These are usually quality products formulated to be safe and effective for the average consumer. The problem is there is no average head of hair! Very often, you must go through a process of trial and error until you find the right product for your hair. As a result, you could end up with several bottles of unused product cluttering your shower and gathering dust. Another important factor for large companies is pricing, the costs of multi-media advertising, Discounts to major distributors and the cost of the ingredients used in the product all have to be built into the price you pay for that bottle of shampoo. The savings of a few pennies on each unit can mean a substantial sum for large companies.
2. Finding
Between the private label products and those produced by large corporations are a group of smaller companies that sell their products exclusively at hair salons. They are not sold at discount stores and they do not have a huge multi-media advertising budget so they rely on the professional recommendation of the stylist that use the products to sell them.
Some companies such as The Institute of Trichology maintain an extensive salon-testing program that tests each product under actual salon conditions on every hair type. TRI works with the professional hair stylist from the original concept to insure a quality product. Adjustments if necessary are made before the product ever goes to market.
So what does this mean to you as a consumer? Selecting one product off the shelf from the hundreds available in today market can be a bewildering experience. So many choices. The added value of a professional recommendation makes the hair products you purchase at the salon a better buy.
Joe Oliveri
Founder and CEO of TRI, Institute of Trichology
TRI has been providing Professional Hair Care Products to the finest beauty and hair styling salons for over twenty five years: The latest award winning product line recently announced by TRI is Structural Balance.
http://www.trihaircare.com
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